Sunday, July 30, 2006

New Mastermind: Marco Bevolo, design director at Philips Design

Marco Bevolo is Design Director at Philips Design. Since 1999 he has worked on the launch of Philips Design CultureScan program, a trend forecasting research project investigating cultures, aesthetics and design at a global and regional level. CultureScan global direction and promotion is Marco's current main focus, besides dedicated branding and communication consulting assignments.

He was born in 1967 in Turin, Italy and graduated in Psychology of Communication from the University of Turin. He started his professional career at Italdesign Giugiaro in 1990. Prior to joining Philips Design, his work focused mainly on publishing and marketing communication. He was Editor in Chief for "Intervista", an Italian lifestyle editorial spin off from Flash Art. He worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998. He moved to The Netherlands in 1999 to work at Philips Design.
Marco Bevolo has had work published in the Italian book "Nuova Enciclopedia della Comunicazione", as well as in the renowned Japanese design magazine 'Axis' and in the Design Management Journal of Boston. He is a regular columnist in the Dutch trend magazine 'eYe' and was interviewed on cultural futures, trends and branding by Repubblica, ViewPoint, Der Spiegel and Marketing Tijdschrift. He lectured at the Fashion Institute of Arnhem, at the Centre of International Journalism of the Donau University in Krems, and is module coordinator of the Master of Arts in Design Management at INHOLLAND of Rotterdam, both in the Netherlands. He is an advisory board member of the Istituto Internazionale Studi sul Futurismo of Milan. As well as representing Philips Design in interviews to major print and broadcast media, he is regularly invited as a speaker and panelist at conferences worldwide.

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