Sunday, July 30, 2006

New Mastermind: Marco de Boer, creative director at Artmiks, board member of Dutch Art Directors Assosiation (ADCN) and lecturer at Hallo©



Marco de Boer is Creative Director with Artmiks [image builders].

It all began with puree.nl seven years ago. Since then, Artmiks has proven that communication is not a one-way street. Artmiks earned its right to exist in both on- and off-line communication across the Netherlands, surprising substantial clients such as Reed Elsevier, Heineken Beer and Unilever with innovative web concepts.

Yet Artmiks is also known for more rebellious projects such as tellanamericantovote.com, marryyourpet.com and SoundAds.

Marco co-founded Artmiks just over ten years ago, "I like to stretch the limits of communication within any project. The idea is to get the receiver immersed into the story rather than approach them as a passive reader or just a spectator. What's the use of creating something if the audience doesn't feel anything?"

Latest hot news; he was a member of the International Cannes Lions Jury and he currently became board member of the Dutch Art Directors Association (ADCN).

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