Wednesday, August 30, 2006

Experience Map Blogcast by David Armano



The "Experience Map" is one of the first visuals that he updated on Logic + Emotion. It's a high level attempt to document an approach to designing an interactive experience within an agency setting.

Of course, this approach can be translated to design steps for individual designers too instead of agencies only.

The approach is founded of of five core steps.

Uncover
Customer, Brand & Business Insights

Define
The experience strategy

Ideate
Immerse interdisciplinary teams

Build
The concept

Design
The experience

Want to know more about it? You can listen to the story and hear him talk about this and how it came together in the first place. No iTunes needed. Just throw on your headphones and click the big pink button. If only life were this simple.

powered by ODEO

No comments: