Wednesday, August 16, 2006

New Mastermind: Bastiaan Rijkers, cofounder and creative director of Lemon scented tea

Bastiaan Rijkers is cofounder and creative director of Lemon scented tea. A single location international ad agency specializing in 'Creativity that Travels'.

He is a self taught creative who excels in the branding and design of ad campaigns. For the past year and a half Rijkers has been teaching a communication class for the Miami AdSchool quarter away program as well as doing a teacher in residence program at the AdSchool in Miami Beach, FL. His career spans over a decade and he has been employed among others by Bold/Ogilvy&Mather (Athens), FHV/BBDO (Amsterdam). He also has done extensive freelance work at agencies like StrawberryFrog, 180 & MVBMS/Fuel Europe before starting Lemon scented tea just over five years ago.

Currently is working for clients such as Adidas Benelux, Jeugdtheater De Krakeling, EZ Amsterdam, Regio Bank (ING), Heineken International and some confidential projects initiated by Blofeld Inc. Although Rijkers has been nominated a number of times at the ADCN & D&AD he is admired for his ability to never actually win the subsequent awards.

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