Thursday, August 17, 2006

New Mastermind: Stefan Hoevenaar, entrepreneur, consultant, co-founder of simPC

Stefan was born in 1970 in Rheden, The Netherlands. Growing up in Groningen, he started organising disco parties and selling software at the age of fifteen. As he needed posters and flyers to promote his party business, he got into amateur graphic design. He then studied economics and business administration in Groningen, working as a designer, programmer and trainer along the way. He finished his studies with a thesis on internal communication at Royal Dutch Shell.

His professional career started in 1995 as a technology and strategy consultant with Ernst & Young and Accenture in Amsterdam, Johannesburg and Cape Town. From 1999 to 2002 he worked as strategy director at the interactive unit of FHV/BBDO in Amsterdam. As a consultant he is currently affiliated with Proof Communication. In 2004 Stefan co-founded simPC / Secure Internet Machines.

Stefan’s background combines work on identity, communication, ict, user experience and business strategy. His consultancy focuses on corporate identity, communication strategy, interactive media and product/business development. Recent pro bono work involved development of new approaches to health promotion, fund raising and experiments with referendums.

No comments: