Sunday, August 13, 2006

New Mastermind: Steve Portigal, consultant that brings together user research, design and business strategy

Steve Portigal is the founder of Portigal Consulting, a firm that brings together user research, design and business strategy. Based in the foggy coastal town of Montara, California (near to both Silicon Valley and San Francisco), Portigal Consulting helps clients to discover and act on new insights about how their customers work, play, shop, entertain, eat, and live their lives around products and services. On their own, these insights are powerful data to inform the ongoing decisions that companies make. Steve's specialty is recommending specific business actions that are responses to these insights.

In the past 10+ years Steve has conducted user research in homes, public spaces, and work places. He has interviewed families, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, radiologists, and many others. His clients include Sony, Unilever, Hewlett-Packard, Nestle, France Telecom, SC Johnson, and BIC.

Steve is an instructor in Design Research at the California College of Art (CCA) in San Francisco. He blogs at and at He hopes someday to resume production of his newsletter FreshMeat (, meanwhile, Steve is exploring opportunities to write two different books.

Steve has recently launched CultureVenture ( - a service that will help business people have meaningful and inspirational experiences in other geographic markets. You can see some of Steve's observations and interpretations on flickr.

1 comment:

Steve Portigal said...

Thanks for the invitation! I'm thrilled and hono(u)red to be part of this group of folks!