Friday, September 08, 2006

Meet the people you will be designing for


This research is about 2 years old now as based on surveys conducted in 2004, but this is still relevant: meet the people you will be designing for. It's taken from the Kaiser Family Foundation report called "Generation M: media in the lives of 8-18 year olds" report which you can download for free from www.kff.org/entmedia/7251.cfm. The information about multitasking is on page 36 in the main report, and on page 139 in Appendix 7.3. Even though this data is for the US, it will possibly hold true for most other countries where TV, mobiles, PC, etc. are widespread.

This photo with no titles on it would have been a great illustration for the article that was featured on I/M/D in NRC and NRC Next.

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