Wednesday, September 06, 2006

New Mastermind: David Armano, practioner of Experience Design and a creative director at Digitas (Chicago)

David is a practitioner of Experience Design - tapping his diverse background in interactive, broadcast, and print media for clients such as Allstate, KitchenAid, HP, Grainger, Bally Total Fitness, Kay Jewelers, Kimberly Clark, Hartmarx, Computer Associates, and The Chicago Tribune. He is also is the author of Logic + Emotion, a rising star in the blogging world which exists at the intersection of Experience Design, Marketing, and Brand Engagement.

David leverages his multi-faceted background to create meaningful online experiences that both satisfy and exceed customer expectations. David is currently a Creative Director for the Chicago office of Digitas. He leads interdisciplinary teams of Visual Designers, Art Directors, Interaction Designers, Copywriters, and Developers on a variety of accounts. His primary expertise is applying interactive technologies to extend brand relationships, raise consumer awareness - and ultimately bring customers and brands closer together.

Possessing a passion for great experiences - David attacks challenges with a relentless zeal for excellence and a commitment to strategically sound solutions that are successful at both the rational and emotional level. David firmly believes that creativity, innovation and design combined with customer-centricity lead to concrete advantage in the competitive world of business and brand building.

David holds a BFA cum laude in Computer Graphics from Pratt Institute. He minored in Visual Communications and was fortunate enough to study under some of the most creative minds in the industry. He currently resides in a near-northern suburb of Chicago, not far from Lake Michigan. When David isn't working or surfing the net, he can be found spending quality time with his wife and two boys.

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