Friday, September 08, 2006

A short advise from InFlux

1.Don't be afraid to use traditional media to give away your content for creative use by the consumer. Couldn't television ads just be a series of assets that you encourage people to use, remix and send back to you?
2.Don't be afraid to tell stories.
3.Don't worry by making them long and mysterious.
4. It's good to let the audience complete the story for you.
5.Don't be afraid to turn the whole thing into a game

taken from their Influx Insights Newsletter

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