Tuesday, January 09, 2007

Book | Universele ontwerpprincipes

Whether it concerns a marketing campaign, a museum exhibition, a video game or a complicated operating system, its design can always be traced back to concepts and practices from different design disciplines. For that reason designers have always had to tap different sources for the necessary technical expertise. Up till the publication of this book that is.

Universele ontwerpprincipes is the first interdisciplinary, comprehensive reference work for designers, technicians, architects and students. This standard work for designers from all disciplines combines on each double page, the description of an established design principle with illustrated examples from practice.

From the ‘80/20 rule’ to ‘chunking’, from the ‘Baby face-factor’ to ‘Ockham’s razorblade’ from the ‘waist-hip relation’ to ‘cognitive dissonance’. You’ll learn everything there is to know about hundreds of frequently used design principles that promote easy use, influence perception, boost appeal and improve learning processes.

William Lidwell is partner and head of Research & Development at the Applied Management Sciences Institute. Kritina Holden is Human Factors Specialist at Lockheed Martin Space Operations. Jill Butler is founder and director of Stuff Creators Design Studio. The authors reside in Houston, Texas.

Authors: William Lidwell, Kritina Holden, Jill Butler | Dutch | 224 pages | Hardcover | 21,5 x 25,5 cm | € 39 | ISBN 90-6369-141-6

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