Friday, January 12, 2007

New Mastermind: Rob Wagemans, co-founder and director of concrete


concrete consists of 3 companies: concrete architectural associates, concrete reinforced and the scale model company models+monsters. concrete’s entire team consists of about 25 professional people. visual marketeers and interior designers, product designers and architects work on the projects in multidisciplinary teams.

concrete develops total concepts for businesses and institutions. the agency produces work which is commercially applied. this involves creating total identities for a company, a building or an area.
the work extends from interior design to urban development integration and from the building to its accessories. concrete, for example, also sets the perimeters for the graphic work and considers how the client can present itself in the market.

this all happens from the ‘one concept’ philosophy. the designers of concrete create holistic plans and everything they design is used for the benefit of that total concept: that’s where their strength – and thus the client’s greatest advantage – lies.

concrete is dynamic, quick on its feet and self-determined. the agency thrives on hard work and the creation of beautiful things. concrete does not have a pre-determined style and the designers do not simply create designs, interiors or buildings: concrete devises solutions.

Photo by concrete architectural associates

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