Friday, January 12, 2007

The observation: For every 100 people interacting with your product, 11 are influencing the other 89.

"(Early) metrics garnered from community sites suggested that about 80% of content was produced by 20% of the users, but the growing number of data points is creating a clearer picture of how Web 2.0 groups need to think. For instance, a site that demands too much interaction and content generation from users will see nine out of 10 people just pass by."

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