Monday, May 14, 2007

A Gap in the Market

I just saw this post on Net-Notes:

The Union News Network show us how brands can spin anything into a positive and uplifting story. UNN created a spoof film about The Gap unveiling a new line called For Kids, By Kids. The initiative has all the right ingredients: innovation, a sense of community building and engagement. However, 'transparency' is missing from the check list, as a tidy No Adults Aloud policy prevents us from seeing the factory.. My favourite bit is when a pair of hand stitched jeans read 'Help Me' and the proud new owner says how much she likes the personalised tags in the new line of products.

Gap Unveils New "For Kids By Kids" Clothing Line

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