Sunday, May 20, 2007

Tools: How to visualize a brand?

taken from Brands Create Customers:

Every brand builder needs visual methods to explain how a brand is architected, and how brand programs and platforms interact with the brand community.

The website Visual Literacy offers a very useful Periodic Table of Visualization Methods. You can mouse over dozens of visualization schemes for charts, diagrams, maps and metaphors. One or more might help you zero in on the kind of diagram or visual approach that fits your particular brand value stream.

For the big picture, of course, the stepping off point is still Hugh Dubberly’s masterful Concept Map of Brand.

No comments: